COMMUNICATION
Marketing Strategy
Deciding who to reach, with what message, through which channels.
Useful strengths
- analysing information
- creativity
- persuading or communicating
Skills to develop
- audience segmentation
- channel economics
- measurement basics
Possible entry points
- propose a channel plan for a product or service you use
Questions to investigate
- Do you enjoy the strategy, or the creative execution more?
BEFORE YOU CHOOSE
WHAT IT INVOLVES
Deciding who to reach, with what message, through which channels.
WHAT YOU MIGHT ENJOY
analysing information and related work most people underestimate.
WHAT YOU MIGHT DISLIKE
The parts furthest from analysing information — worth naming honestly before committing.
EVIDENCE YOU'D NEED
One completed small project, not a credential, is usually enough to start.
STARTER EXPERIMENT
Pick a small local business and sketch a one-page marketing plan for them.