COMMUNICATION
Public Relations
Shaping how an organisation is seen from the outside — media, narrative, reputation.
Useful strengths
- persuading or communicating
- relationship building
- composure under scrutiny
Skills to develop
- media literacy
- narrative framing
- relationship management
Possible entry points
- draft a press-style statement about something you know well
Questions to investigate
- Are you drawn to the story, or to managing the relationships behind it?
BEFORE YOU CHOOSE
WHAT IT INVOLVES
Shaping how an organisation is seen from the outside — media, narrative, reputation.
WHAT YOU MIGHT ENJOY
persuading or communicating and related work most people underestimate.
WHAT YOU MIGHT DISLIKE
The parts furthest from persuading or communicating — worth naming honestly before committing.
EVIDENCE YOU'D NEED
One completed small project, not a credential, is usually enough to start.
STARTER EXPERIMENT
Write a short press statement responding to a real news story in your field.