CREATIVE WORK
Content Strategy
Planning what gets published, for whom, and why — not just writing it.
Useful strengths
- creating things
- organising systems
- analysing information
Skills to develop
- editorial planning
- distribution thinking
- basic analytics
Possible entry points
- build a one-page content plan for a real audience
Questions to investigate
- Do you prefer the planning, the writing, or seeing what performs?
BEFORE YOU CHOOSE
WHAT IT INVOLVES
Planning what gets published, for whom, and why — not just writing it.
WHAT YOU MIGHT ENJOY
creating things and related work most people underestimate.
WHAT YOU MIGHT DISLIKE
The parts furthest from creating things — worth naming honestly before committing.
EVIDENCE YOU'D NEED
One completed small project, not a credential, is usually enough to start.
STARTER EXPERIMENT
Create a one-page content plan for a topic you know, including audience and channel.