CREATIVE WORK
Brand Strategy
Defining what a company stands for and how that shows up consistently.
Useful strengths
- creating things
- persuading or communicating
- pattern recognition
Skills to develop
- market research
- narrative structure
- design collaboration
Possible entry points
- write a one-page positioning brief for a brand you know well
Questions to investigate
- Are you more energised by the idea, or by seeing it executed?
BEFORE YOU CHOOSE
WHAT IT INVOLVES
Defining what a company stands for and how that shows up consistently.
WHAT YOU MIGHT ENJOY
creating things and related work most people underestimate.
WHAT YOU MIGHT DISLIKE
The parts furthest from creating things — worth naming honestly before committing.
EVIDENCE YOU'D NEED
One completed small project, not a credential, is usually enough to start.
STARTER EXPERIMENT
Pick a brand you find inconsistent and write a one-page brief on what it should stand for.